At ABPro Print, we specialize in custom board game and card game printing services tailored for game developers, designers, wholesalers, and retailers worldwide. When an innovative Australian local brand reached out for high-quality custom card game production, we turned their vision into a reality—delivering 1,000 premium sets that wowed both the client and their end users. This case study highlights our seamless process, from initial consultation to final delivery, showcasing why we’re the go-to partner for custom game card printing.
Customer Inquiry: Bringing a Unique Card Game Concept to Life
Our client, a creative local brand from Australia, was launching a strategic card game designed to captivate gamers with intricate mechanics and immersive storytelling. They needed a reliable partner for bulk custom card game printing to scale their product for retail distribution.
- Country: Australia
- Customer Type: Local Brand Customer
- Custom Product: Card Game
- Quantity: 1,000 pieces
- Custom Game Card Size: 6.3 x 8.8 cm
- Custom Requirements: 373 cards divided into 2 decks, complete with an inner tray in a custom box and a 45-second sand timer for timed gameplay elements
- Packaging Requirements: Rigid lid-and-bottom box crafted from 2mm grey board for sturdy, professional presentation
This project demanded precision in every detail, from vibrant card illustrations to eco-conscious materials. Our team dove in immediately, leveraging our expertise in custom game printing to align with the client’s tight timeline and quality standards.
What We Offer: A Tailored Approach to Custom Card Game Production
We pride ourselves on end-to-end custom board game printing solutions that blend creativity with cutting-edge technology. For this Australian client, we crafted a streamlined workflow to ensure flawless execution.
1. Design and Pre-Production: Refining Artwork for Print Perfection
We kicked off with a deep dive into the client’s artwork files, providing expert guidance on color calibration, bleed adjustments, and resolution tweaks to maximize print impact. Our advanced digital proofing system let us iterate quickly, guaranteeing that every intricate detail—from symbolic icons to thematic gradients—came alive with vivid clarity.
2. Material Selection and Printing: Premium Stocks for Lasting Durability
Opting for FSC-certified card stock, we prioritized sustainability without sacrificing strength, ensuring the cards could withstand countless shuffles and plays. Our offset printing presses, equipped with the latest UV inks, produced razor-sharp, high-resolution images that captured the game’s artistic essence.
3. Cutting and Assembly: Precision Engineering for Flawless Sets
High-precision die-cutting machines sculpted each 6.3 x 8.8 cm card to exact specifications, eliminating any rough edges. Automated collation systems then bundled the 373 cards into two decks per set, while rule booklets—printed on recycled paper—were bound for a polished, user-friendly touch.
4. Packaging and Final Touches: Ready-for-Market Protection
Each complete set was shrink-wrapped for hygiene and boxed in the custom rigid lid-and-bottom design using 2mm grey board. We even integrated the 45-second sand timer securely, so the packages arrived distribution-ready and retail-shelf worthy.
Throughout, our focus on eco-friendly practices—like using recycled materials where possible—aligned with the client’s values, making this more than just custom card game printing; it was a sustainable partnership.
How We Solve Problems During Production: Proactive Fixes for Seamless Results
Challenges are inevitable in custom game printing, but our experienced team turns them into opportunities for excellence. In this project, we tackled two key hurdles head-on, keeping the production on track and exceeding expectations.
1. Sample Making Issue: Cards Not Fitting in the Box
In the initial sample run, we selected a thicker card stock to boost durability and premium feel. However, this led to a snug fit that made the cards too tight inside the custom box, potentially frustrating users during gameplay setup.
Solution: We swiftly reprinted the cards on a slightly thinner—but still high-end, FSC-certified—stock that preserved the tactile quality and visual pop while allowing for a smooth, effortless fit. This quick pivot maintained our aggressive timeline, with no delays or added costs to the client.
2. Sample Delivery Issue: Damaged Inner Tray
When shipping the prototypes to Australia, the inner tray arrived slightly bent due to its initial material not providing enough rigidity, which could have compromised card protection in transit.
Solution: We upgraded the tray to a thicker recycled card stock, enhancing its structural integrity for superior safeguarding. Before full production, we ran comprehensive stress tests—simulating rough handling and long-haul shipping—to validate the fix. The result? Bulletproof packaging that ensured every set reached the client in pristine condition.
These solutions underscore our commitment to agile problem-solving in board game and card game manufacturing, turning potential setbacks into strengths that build lasting client trust.
You can check the below picture. The final product was done very well.
Customer Feedback: Rave Reviews from Down Under
The proof is in the partnership—and our Australian client’s Trustpilot review captures the ease and support that made this first-time manufacturing experience a breeze. They praised our team’s professionalism, with special shoutouts to Lincoln for his clear communication and availability.
“Couldn’t be happier with ABPro Prints professionalism and patience. Lincoln was particularly helpful throughout the entire process. This was my first ever manufacturing production of any kind and AB made it really easy. Lincoln’s English was far better than any other manufacturers I contacted and was available at an hour to help. I will definitely be using ABPro print again.” – Australian Client
Why Choose ABPro Print for Your Custom Game Printing Needs?
This Australian card game project is just one example of how we deliver top-tier custom board game printing and card game production for global clients. Whether you’re a game developer prototyping your first deck or a retailer scaling wholesale orders, our blend of innovation, sustainability, and reliability sets us apart. Ready to bring your game to life? Contact us today for a free quote on custom game cards or full board game sets.
